Case Study

Background

As competition rises in the beauty industry, it is not surprising to see that the resulting growth is shifting online. Research suggests that the global beauty industry is likely to increase by 62 percent and cross $863 billion by 2024. Over the next few years, beauty brands will rapidly expand online and the ones that do not change may go out of business. Our client Blizz Anthony’s Lofts largely operated offline until last year quickly understood the changing trend and decided to make a move. Blizz Anthony’s Lofts is a full-service beauty salon provider centrally located in Duluth, GA. The company provides high quality and customized grooming services to clients that are delivered by skilled beauty professionals. They hired Flexsited to craft a digital marketing strategy for their business and help them expand their brand reach online.

Problem

The consumer today is well-informed and searches for beauty products and services related queries starts online. Among recommendations from friends, social media updates and website reviews, Google is often the starting point. In such a transforming environment, beauty businesses that are not on the internet are expected to miss the opportunity of reaching consumers who are looking for your services. In context of Blizz Anthony’s Lofts, the key challenges were to establish their brand online and generate leads for the business. Blizz Anthony’s Lofts sales numbers were gradually declining and the company wanted to use digital media to acquire more clients.

Solution

The beauty industry is a highly service-oriented industry. Consumers hire beauty providers for personal grooming services and customers are more likely to approach businesses with a positive reputation. Flexsited worked on establishing Blizz Anthony’s Lofts brand online while ensuring its good reputation is communicated to customers through reviews and ratings.

Website redesign

Flexsited redesigned Blizz Anthony’s Lofts website to include all the necessary information for consumers and allowing them with a medium to contact the company. The interactive design and search engine optimization measures laid the foundation of their online business.

Social media marketing

Consumers trust public opinion posted on social media platforms such as Facebook and Instagram. They are more likely to buy from brands that are endorsed by others on these platforms. Flexsited helped Blizz Anthony’s Lofts in creating their social media profiles and posting service updates to attract consumers.

Enhanced online reputation

The Flexsited team assured that Blizz Anthony’s Lofts earned a positive reputation online in the form of consumer reviews and ratings. Doing so enhanced consumer trust in the brand and also made consumer acquisition process easier.

Background

The global beauty industry has a positive outlook and is expected to exceed $716B by 2025. Asia-Pacific and North America dominate the market with more than 60% sales. The USA is considered one of the most valuable beauty and personal care markets in the world. With the development of digital commerce, the customers are increasingly shifting online. The online share for beauty and personal care segment is expected to be more than 48% by 2023. Considering these developments, Keke House of Locs, a beauty brand in the US decided to market itself online. This case study summarizes the brand’s growth journey achieved through Flexsited digital agency services.

Problem

Keke House of Locs is a US based hair salon beauty business located in Duluth, GA. The company has more than 10 years’ experience in locs maintenance and braiding. Though the business is well established, the company noticed a fall in its customer footprint over the last few years. The reasons were many. The modern millennial consumer largely searches for information online and also taking the advice of their peers more seriously than ever. The competitors had marketed themselves extensively on several digital and social media platforms. Keke House of Locs largely operated offline and did not have any significant presence online. The declining sales and rising competition were taking a toll on their business. The company management hired Flexsited team to address these issues.

Solution

Flexsited team did a comprehensive analysis of the situation and then executed various business strategies:

Website launch

Keke House of Locs did not have a functional website. They relied on traditional advertising methods to attract customers. Flexsited created a website for their business that provided information to the clients, helped them spot the nearest salon and even book an appointment online. These website features were a hit with clients who responded by booking appointments in great numbers.

Social media marketing

Keke House of Locs were struggling with their social media marketing promotions as they lacked the expertise to design and implement the strategies that could work for their business. Flexsited team of experienced professionals helped them in executing various campaigns to increase followers and customer engagement on leading platforms such as Facebook and Instagram. Today, Keke House of Locs has an established presence in social media.

60% Higher Sales

One of the biggest challenges for Keke House of Locs was acquiring new customers. After launching a website and running social media promotions, Keke House of Locs saw a 60% rise in its sales figures linked to online promotions. The customer footprint increased and so have the online appointments. These adjustments have also led to significant cost savings for the company as they have spent less on telemarketing activities.

Background

The beauty industry is changing. With digital innovations in place, the consumers are increasingly shifting online and beauty businesses are forced to boost their digital presence. Search engines such as Google are the new encyclopedia where users search for information they need. The information ranges from the best beauty brands to advice on a business whose services they are about to use. Consumers have the independence to post their views on social media platforms and hold brands accountable online. In such a transforming business scenario, it makes sense for beauty businesses such as Styles by Aranda to shift their business priorities online.

Problem

Styles by Aranda is a beauty services provider based in Decatur, GA. The business was facing increasing competition from new players that were excessively promoting offers to lure customers online. Their sales were stagnant and customer acquisition became highly challenging. The brand relied on word of mouth marketing and had a minimal presence online. The management took note of the situation and decided to get help from Flexsited digital marketing agency.

Solution

Flexsited studied the Styles by Aranda business and proposed certain interventions to address the issues.

Website remodeling

Flexsited redesigned Styles by Aranda website into a fully functional platform that allowed customers to search information and book their appointments online. The responsive design ensured that the website was easily accessible on smartphones, tablets, and laptops. They experienced an increase of 40% in revenue as consumers started booking online

Social media marketing

Flexsited established Styles by Aranda on leading social media platforms such as Facebook and Instagram. Various initiatives such as “Before and After Styles” became popular with consumers. The results were encouraging as the brand earned positive reputation and fan following on these platforms.

Increased Sales

Styles by Aranda saw a 50% rise in the number of consumer queries and at least 25% rise in their sales numbers as a result of their online ventures. The consumer acquisition costs were reduced and returns on investments were much higher than expected.